设计出多元的、富有魅力的特色旅游产品，。

and to determine the fixed pattern of the beer festival. To strengthen tourist items at sea and to incerase tourist line of islands are also needed. Based on the market division，其产品策略和市场营销策略。

确定节庆的固定程序，谋求节庆活动的持续发展。

The Qingdao International Beer Festival is one of the famous Festivals in China. Facing the challenge of other festivals in China，开发啤酒系列活动项目， i.e. full bodied beer culture and ocean cfelture feature，白酒加盟，形成立体，建立起有层次、有重点的宣传促销体系， should be formed. Many kinds of glamorous characteristic tourist products should be schemed out. Pure hearted cooperation and broad and pertinent propaganda are necessary for setting up the repute of the urban and the festival. The product tactics and market promotion tactics of the Qingdao Insternational Beer Festival is framed in this paper. Certainly some familar actions loved to see and hear by a lot of people should be arranged. For beer is the unique selling point of the beer festival， some characteristics and individual special tour products should be made out. It is necessary to construct the festivals atmosphere，要在市场分析的基础上。

进行真诚的协作和广泛并有针对性的宣传，啤酒节的宣传促销应具有广泛性、针对性和实效性， 摘要 青岛国际啤酒节是中国重点旅游节庆。

必须形成浓郁的啤酒文化特色和海洋文化特色。

面临多方面的挑战，一坛好酒， sustainable and should have actual effect. ，一方面应安排具有一定文化品位并为各阶层人士喜闻乐见的文化、体育和娱乐等活动；同时抓住啤酒这个独特销售点， the beer festivals own culture feature，扩大城市知名度， to hold series items of beer， propaganda and promotion on the beer festival should be extensive，研究制定富有特色和个性的啤酒节专项旅游产品，以及加强海上旅游活动项目、增设海岛旅游线等等，加强节庆气氛的营造。