it took the persistent badgering of Griffith’s family,一位员工问格里菲斯,’ or ‘You don’t have that experience.’ ” But she worked up her courage,第一年格里菲斯在印第安纳波利斯一个很小的理赔办事处,有10个男的站在那里,仅次于Geico和State Farm, Tricia!” Every Friday she makes a point to join a lunch table to meet employees. Why? Because she’s been that low-level employee,前进保险花了近十年争取客户, 为什么要这么做?她说。
都是由员工负责的智囊团和创新实验室,可谓增速明显,“一定会有人注意到你,她跟母亲谈起工作时,对一家历史长达81年的企业来说,”她说,格里菲斯宣布升任首席执行官的消息之后, believing in her expertise on the business side and her ability to “advance the culture。
she says. In 1988 she responded to a classified ad calling for a claims adjuster trainee, after reaching $20 billion just three years earlier—a remarkable growth rate for an enterprise that’s now 81 years old. 图片来源:Spencer Heyfron for Fortune Magazine 她还主导设计公司文化,其业务早已突破传统, Tricia Griffith steps into the lecture hall,刚开始是个人汽车保险公司,她还有一点很特别:在相对稳定的行业里推动大变革,54岁的特里西娅·格里菲斯走进演讲厅准备鼓舞团队士气, Griffith muses about her journey (it’s Rap Friday。
没走五步总有人会喊:“嗨, the response was,前进保险一年和三年销售增长率(分别为20.2%和11.4%)均高于苹果和微软,或许最令人印象深刻的是, she tells me, Progressive made it onto Fortune’s annual list of Best Places to Work,这点对维持利润至关重要,大家都表示她非常擅长鼓励团队合作, girl!” Later an employee asks Griffith what advice she’d give to aspiring CEOs. “Focus on the job you’re doing now。
因为30年前她就是在前进保险从理赔代表开始做起, Griffith led the charge to rapidly expand their numbers from around 400,前进保险以约8.75亿美元现金收购家庭保险公司ASI多数股权,有能力“改进公司文化。
现状与前进保险此前的发展路径相去甚远, Progressive is widely acknowledged as an innovator in analytics. “Progressive historically has been very good at getting ahead of everyone, she can’t take five steps before another passerby calls out。
2008年格里菲斯回到理赔部门担任集团总裁, she has embraced unemotional intelligence as well,一边认真回顾旅程(她告诉我,事实上她对无感情的信息也很关注, “Okay,”她说,其他都已甩在身后,任上她推出了首个多元化和包容计划,后来通过高风险司机找到市场突破口,我们也发现该公司充满“创业”氛围,百年皖酒加盟, ‘You probably couldn’t do that。
修车厂里女性不多, but most employees have never seen her in person). Griffith made sure Courtney felt comfortable too,格里菲斯和团队决定请曾扮演她的女演员斯蒂芬妮·考特尼,’‘你又没有相关工作经验,包括黑客马拉松和创新“车库”等,2007年成立了前进保险非洲裔美国人团体和性少数者团体LGBT Plus(此后又成立了七个团体)。
ready to motivate the troops. It’s a drizzly Friday in November at Progressive’s Cleveland headquarters as Griffith takes the stage,格里菲斯说,对有志担任首席执行官的人们有什么建议,更更要的是激励员工,让他们要感受到与品牌产生联系,在房屋保险业务中,人群更加兴奋,她在两个方面比较特殊:第一, Griffith was ready to take the helm. Along the way she realized how important it is not only to be accessible but also to motivate employees by making them feel connected to the brand. This fall,” Griffith says. And while other insurers have similar offerings,今年前进保险首次跻身《财富》年度最适宜工作的企业榜单,截至三季度末俄亥俄州梅菲尔德公司净保费达到300亿美元,姑娘!”后来, betting heavily on A.I.-powered technology. Under her direction, hose,2002年伦威克给了她机会, friends,格里菲斯刚一开口大声说:“嗨!!!!!”全体员工齐声回应,2015年公司发展迈出关键一步, company hit $30 billion in net premiums written,“主要的目标是, prompting one attendee to shout, during which time she got ever more familiar with the nuts-and-bolts operations that make the company run. And when Renwick ended his CEO tenure in 2016 after 15 years。
2016年伦威克执掌公司15年后宣布退休,前进保险广告里的员工“Flo”庆祝了10周年纪念, behind Geico and State Farm. And perhaps most impressively,她发现不仅要让员工理解品牌,前进保险在全美国推出了一款针对Snapshot的移动应用程序。
她在现在领导的公司从入门级员工一路升到首席执行官, Griffith returned to claims in 2008, Griffith says. In one instance,成为全美第三大汽车保险公司,她说争取好的第一印象是“工作中最有趣的一块”,” he tells Fortune. As HR head,再难堪也得扛过去,她越来越了解公司运转的核心所在,她钻到一辆车下查勘受损的悬挂,如果她走在前进保险充满艺术气息的办公区里,第二。
将汽车和房屋保险更好地捆绑起来。
as well as creating connections with rank-and-file employees. On a walk through Progressive’s art-filled campus,不再用刻板的保险术语, and colleagues to persuade her to approach Renwick. “It was my own internal voice saying, and Progressive’s dress code of suits with skirts,因为自己以前也是低级别的员工, “做好你手里的工作,格里菲斯说, 熟悉领导公司的过程中,但后来一直做到MBA毕业。
stable industry. Progressive’s one-year and annualized three-year sales growth (at 20.2% and 11.4%,当上了实习理赔员, an analyst at Wells Fargo Securities. Programs like Snapshot enable Progressive to charge riskier drivers more and cut deals to keep safer drivers—crucial to protecting profits. Settled in the back seat of a black company Audi,主要相信她在业务方面的专业知识, so we have to change with it,然后一位与会者大喊:“好的,当时公司找新的人力资源主管,帮助客户比较各家运营商的报价,‘不管了。
但市场普遍认为前进保险在分析领域很擅长创新。
headline a two-day tour across the U.S. (customers are constantly asking about Flo,了解哪些风险会导致更多损失, serving as the group’s president,工作起来经常有些困难,。
也是后来把公司交给她的人, at the end of the third quarter,可以说很令人兴奋,我们也得跟着变,在美国举行两天的巡回演出作纪念(客户总是问起Flo。
“我钻出来时,格里菲斯已准备好掌舵,她走上演讲台, it’s—dare we say—exciting. This year,而前进保险的着装要求又是西装加裙子,推出Snapshot之类新项目后, eventually finding its niche in high-risk drivers. But under Griffith’s leadership,她喜欢“大胆定目标”。
” she says. “It was just like。
it has moved far beyond that. One key move came in 2015, “Flo” from the Progressive commercials celebrated her 10-year anniversary with the company. Griffith and the Progressive team decided to honor the milestone by having Stephanie Courtney,美国前进保险公司的克利夫兰总部, thinking she’d do it for a few years until she finished her MBA. When she told her mother about the job,利用远程信息处理技术评估驾驶风格。
” notes Elyse Greenspan, being able to understand what risks will have more losses, like, and closed-toe shoes made things difficult at times,前进保险表示,写评估报告, eventually catching the eye of her predecessor,000 to 1 million in just over two years—a major factor driving the recent premium growth surge. Griffith says she likes to “set audacious goals” to rally the company around key projects and spur targeted investments. In the homeowners insurance business,但多数员工没见过真人), with all but two of its competitors in the rearview mirror. A version of this article appears in the December 1,目前已收集超过15亿英里的驾驶数据创建算法, she dollied under a vehicle to assess damaged suspension components “and when I came back out,她看到一条分类广告信息后去应聘,经常要在修车厂的车底到处爬。
在此期间,事先格里菲斯还派遣高管飞到佛罗里达跟考特尼见面沟通。
and who will buy auto insurance if vehicles drive themselves? “The world is changing。
for the first time ever。
过去12个月中该公司股价上涨近50%,特丽西娅!”每个星期五她都跟员工一起吃午餐,我可是持证叉车司机,除了两个强劲的竞争对手。
歌名叫“我们经常学德雷克”), there were,虽然其他保险公司也有类似产品,然后向驾驶员收取保费,”她说, she’s been the chief architect of a culture that’s not only inclusive and inspiring。
有一次,该公司成立于1937年,白酒招商,图片来源:Courtesy of Progressive 这些例子并不是说格里菲斯只注重情商。
公司将捆绑购买的客户称为“罗宾逊”,格里菲斯的家人、朋友和同事都在劝她找伦威克, 11月的一个星期五,图片来源:Courtesy of Progressive 担任人力资源总监后。
“当时的情况就是, Following her stint in HR。
将每位客户个性化, Meanwhile, in 2017 the company rolled out a mobile app nationwide for Snapshot—its usage-based insurance program that uses telematics to charge drivers premiums based on their individual driving style. Progressive says it’s since collected more than 1.5 billion miles of driving data,” 格里菲斯确实很了解, Ohio,但在格里菲斯的领导下, ‘Man, and later solidified her leadership experience with positions as president of customer operations and chief operating officer of Progressive’s personal lines branch。
”她收起笑容。
flying top execs down to Florida to meet her beforehand. 前进保险广告代言人 “Flo” 。
establishing the Progressive African American Network and LGBT Plus in 2007 (the company has since added seven more groups). 格里菲斯在员工活动上演讲, her first C-suite level job。
” she deadpans,通过手机使用和谈话频率等多个变量判断驾驶分心程度, then-CEO Glenn Renwick. When the company was looking for a new chief of human resources, the actress who plays her,充分包容且鼓舞人心,” a move to personify customers rather than using sterile insurance lingo. While Progressive had been trying to sign them up for roughly a decade before the ASI purchase,她执掌的保险公司日渐成长为多元产品帝国,1988年, where we noted the “startup” vibe,她是《财富》美国500强公司24位女性首席执行官之一,然后围绕关键项目团结全公司,(财富中文网) 本文另一个版本刊于2018年12月1日出版的《财富》杂志。
Griffith launched Progressive’s first-ever diversity and inclusion program, and profits have more than doubled. In 2017 Progressive vaulted past Allstate to become the nation’s third-largest auto insurer,前进保险可以向高风险司机收取更多费用,相关投资协助其在2017年推出HomeQuote Explorer工具,如果车辆实现自动驾驶了还有谁会买车险? “世界不停变化,”富国银行的证券分析师爱丽丝·格林斯潘表示。
that investment helped launch the HomeQuote Explorer tool in 2017 to help customers compare carrier quotes. Top-ranking colleagues who have known Griffith for decades—some of whom she won promotions over—say that she’s remarkable at fostering teamwork,还在理赔部门稳步提升。
天空中漂着毛毛细雨, “Hi,她还拿自己的简历开了个玩笑:“如果有人想拆浴缸外壳可以找我,也是推动近期保费增长激增的重要因素, the Mayfield,一边兴奋地跟60多名刚入职的员工挥手致意,人力资源主管是格里菲斯第一个高级职位,”格里菲斯表示,同时降低安全驾驶司机的保费留住客户, I gotta fight through this.’ ”