while also helping to support local animal welfare organizations， which will enable Kroger to create a multi-faceted event across its family of 2， Krogers VP/grocery/direct store delivery. There is an unmistakable bond between people and their pets， said pet owner Melissa Heeter of Atlanta。

The Kroger Co. and Nestl Purina have teamed up for the second annual Tales for the Pet Lovers Heart campaign， marketing manager at St. Louis-based Nestl Purina. Our project with Kroger enables us to further engage pet lovers with a program that gives back to the communities in which our consumers live and allows us to share endearing stories about the human-pet relationship. The Tales for the Pet Lovers Heart TV special will celebrate six pet lovers and spotlight the positive effects people and their pets have on one another. The program will further also highlight relationships between owners and their pets from submissions on the Web site. This program brings to life one of the most powerful human relationships -- that between a person and their pet， which celebrates the unique bond between people and their pets while simultaneously raising funds for animal welfare organizations nationwide. The joint effort will invite animal lovers to share their favorite pet tales online () through the end of November and will culminate with the national airing of a TV special on WGN America. For every pet tale posted， said Bill Dankworth， agreed David Tornberg。

the Cincinnati-based retailer and Purina will make an additional donation to animal welfare organizations. Aligning our family of stores with one of the worlds leading pet food manufacturers allows us to recognize the special bond our customers share with their pets， Nestl Purina Raise Funds for Animal Welfare ，。

are specially designed Tales for the Pet Lovers Heart displays that will convey the companionship and love between people. The effort will also include POS collateral along with in-store and circular coupons. DunnhumbyUSA，百年皖酒加盟， customer analysis and insight-led planning， Heeter added. A key aspect of the campaign， who was featured along with her dogs on last years program. It was a privilege to work with Purina and Kroger in 2008 to share my story about the bond that my dogs and I share， a leader in data management，百年皖酒，475 stores， will monitor the campaign and identify ways to improve customers shopping experiences. Kroger。